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Social Marketing
Overview
I have a deep commitment to driving engagement, exceeding objectives, and delivering results. While being skilled in community management and devising strategies for enhanced marketing efforts. I use a data-driven approach for achieving key performance indicators (KPIs), while also learning from and improving strategies moving forward.
Strategy:
- Crafting and executing effective marketing strategies for diverse clients and projects, including large-scale entertainment brands like Peacock
- Leading social production workstreams, identifying key cultural and IP-driven moments to inform monthly content strategies
- Staying ahead of industry trends to keep content fresh, relevant, and engaging
Creative & Production:
- Overseeing end-to-end creative project execution, from brief intake to final delivery
- Ideating, writing, and producing social-first content across all platforms
- Leading brainstorm sessions, contributing to creative pitches, scriptwriting, concepts, and presentations
- Producing shoots on location and on set, collaborating with production teams, talent, and creative partners
- Providing mentorship and guidance to junior team members
Community Management:
- Nurturing passionate fan bases and building long-term brand loyalty
- Developing and maintaining authentic tones of voice (TOVs) for different brands and audiences
- Engaging in consistent social listening to foster deeper audience connections
*Click imagery below for more details*
